Purple Wallet

Purple Genie
AI-powered insurance,
built for real-world use

AI-driven
Real-world use
Simple & seamless

Purple Genie is our digital powerhouse — an AI-driven platform that streamlines the entire insurance experience for individuals, SMEs, brokers, and partners.

Decorative wires
Purple Genie Platform

What Genie Does

Comprehensive capabilities for the entire insurance journey.

Instant Quotes & Policy Placement

Real-time quotes and automated policy issuance for retail and SME clients. Underwriting rules and referral paths can be customised.

AI-Powered Risk & Pricing Support

Risk checks and data enrichment streamline pricing and reduce leakage, while maintaining insurance integrity.

Simplified Claims Handling

First Notice of Loss (FNOL), document upload, triage, status updates and alerts — all digital, reducing time and friction.

Broker & Referrer Network

Portals for submission, quote comparison, and performance metrics, enabling brokers and referrers to manage business efficiently.

Customer Self-Service

Clients can manage policies, endorsements, payments, renewals and even claims tracking — all within the same platform.

Local-First, Global-Ready

Multilingual interfaces, local payment integrations, and flexible APIs to connect with insurers, data providers, TPAs and more.

Value at a Glance

Everything You Need to Quote, Bind, and Settle — Instantly.

AI at the core

Risk assessments, pricing guidance, fraud detection, and triage are all powered by AI.

Omnichannel & accessible

Whether via mobile-first web, app, broker portals, or APIs — our solution is built for markets big and small, emerging or established.

Secure, compliant & configurable

Policy administration, audit trails, data privacy, and configurable business rules ensure you stay regulatory-ready while staying flexible

Who It's Built For

Individuals & Distribution Channels

Seeking quick, transparent cover and smooth claims.

Brokers

Who need digital tools to sell, service, and grow.

Carriers & MGAs

Looking to digitize distribution, underwriting, and servicing with configurable workflows.

Referrers

To connect people to protection by referring customers effortlessly and get rewarded real-time.

Real-World Impact

Connecting the right services with the right clients for seamless insurance solutions

75%

Faster processing

We've helped over 4,000 amazing global companies.

90%

Accuracy improvement

Our customers have reported an average of ~600% ROI.

95%

Customer satisfaction

Our app has been downloaded over 10k times.

200+

5-star reviews

We're proud of our 5-star rating with over 200 reviews.

Real-World Impact

Ready to transform insurance with AI?

Discover how Purple Genie can revolutionize your insurance operations with intelligent automation and seamless user experiences.

Visit PurpleGenie