Purple Genie is our digital powerhouse — an AI-driven platform that streamlines the entire insurance experience for individuals, SMEs, brokers, and partners.

Comprehensive capabilities for the entire insurance journey.
Real-time quotes and automated policy issuance for retail and SME clients. Underwriting rules and referral paths can be customised.
Risk checks and data enrichment streamline pricing and reduce leakage, while maintaining insurance integrity.
First Notice of Loss (FNOL), document upload, triage, status updates and alerts — all digital, reducing time and friction.
Portals for submission, quote comparison, and performance metrics, enabling brokers and referrers to manage business efficiently.
Clients can manage policies, endorsements, payments, renewals and even claims tracking — all within the same platform.
Multilingual interfaces, local payment integrations, and flexible APIs to connect with insurers, data providers, TPAs and more.
Everything You Need to Quote, Bind, and Settle — Instantly.
Risk assessments, pricing guidance, fraud detection, and triage are all powered by AI.
Whether via mobile-first web, app, broker portals, or APIs — our solution is built for markets big and small, emerging or established.
Policy administration, audit trails, data privacy, and configurable business rules ensure you stay regulatory-ready while staying flexible

Seeking quick, transparent cover and smooth claims.
Who need digital tools to sell, service, and grow.
Looking to digitize distribution, underwriting, and servicing with configurable workflows.
To connect people to protection by referring customers effortlessly and get rewarded real-time.
Connecting the right services with the right clients for seamless insurance solutions
We've helped over 4,000 amazing global companies.
Our customers have reported an average of ~600% ROI.
Our app has been downloaded over 10k times.
We're proud of our 5-star rating with over 200 reviews.

Ready to transform insurance with AI?
Discover how Purple Genie can revolutionize your insurance operations with intelligent automation and seamless user experiences.
Visit PurpleGenie